WELCOME

I AM F&B GROUP

AT I AM F&B GROUP WE DEVELOP FOOD AND BEVERAGES BRANDS TO BUILD MEANINGFUL AND SUSTAINABLE PRODUCTS.

WHO I AM

 

I am F&B emerged onto the international stage in 1999, boasting a team of seasoned professionals deeply entrenched in the food & beverages (F&B) market. In 2014, two enterprising cousins pioneered I am Superjuice, introducing a refreshing and health-conscious alternative to traditional juices with exotic flavors. Armed with just a second hand van, they traversed the Netherlands, targeting the independent market and laying the foundation for I am F&B’s early triumphs.

Presently, our footprint extends across 2500 locations in the Netherlands, while our products find homes in over 25 countries worldwide. Driven by a fervent dedication to F&B, we are committed to crafting authentic and wholesome F&B brands accessible to all.

Situated in the heart of The Hague Forepark in the Netherlands, amidst the bustling Foodcenter, our headquarters serve as the nucleus of our operations. Additionally, our global presence is fortified by international offices in the United Arab Emirates, China, and the United States.

BRANDS

 

Our portfolio boasts an array of innovative beverage brands, each crafted with precision and passion to redefine the standards of taste and quality. From the refreshing purity of I am Superwater to the vibrant flavors of I am Superjuice and the organic allure of I am Supersoda, our brands cater to diverse tastes and lifestyles. Rooted in our unwavering commitment to authenticity and excellence, each beverage embodies our dedication to sourcing the finest ingredients and delivering unparalleled taste experiences. With a focus on innovation and sustainability, we continually strive to push boundaries and delight consumers worldwide with our distinctive lineup of beverage offerings.

WHERE TO FIND

 

Our products are readily available worldwide, spanning 2500 locations across the Netherlands and expanding into 25+ countries and counting. We cater to diverse sales channels, including independent and mainstream retail, (fast service) horeca, ethnic markets, petrol stations, and out-of-home, ensuring accessibility to our offerings across a wide spectrum of consumer touchpoints.

A SELECTION OF OUR CLIENTS 

GET IN TOUCH 

For inquiries regarding potential business collaborations or to delve deeper into our offerings, feel free to reach out to us. Our team is readily available to assist you with any questions or opportunities you may have. Contact us today to begin a fruitful partnership or to learn more about the possibilities that await.